How to Effectively use Video to promote your Business

If you dont believe video can help your business, consider the viral marketing success of the incredibly nerdy “Will It Blend?” videos created by Tom Dickson, founder of Blendtec. The videos became an overnight sensation on YouTube, and according to some sources, sales increased by 500 percent. Not too shabby for spending a few minutes in front of a video camera and a little editing effort.

What’s Your Message?
The most important step is to determine what you want to tell your audience. Maybe you have a novel product or service that customers may not understand. In this case, an “education sell” might be most appropriate, in which you explain the category as a whole and the benefits it offers. If the product or service is familiar to your prospects — such as buying a house — then you want a “comparative sell” that showcases the advantages that your particular product or service has to offer. Or maybe you want to use a “promotional sell” message that makes a special offer such as a discount or bonus item for people who see the video.

Keep it short. BVF suggestions around 90 seconds to two minutes, unless your showing someone a DIY, or DO IT YOURSELF VIDEO.  (If your a gardening store for instance, show how to use the tools you sell to create an at home project)

If possible, create a widescreen format video  This is easier to do now that many under-$400 digital still cameras will also record 720p video. Many sites--including YouTube--now support high-definition clips, so the extra resolution will make your video look better.

DISTRIBUTION
Yup, start with youtube, and then upload to Metacafe, Vimeo,  Daily Motion, etc.

Posted by Oscar Hoy on 10:17 PM. Filed under , , , , , , , , , . You can follow any responses to this entry through the RSS 2.0

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Your Business Needs Video

Increase Sales with Video?

Video is a new and dynamic method for assertive business owners and professionals who want to:

- Brand on the Internet
- Gain Authority
- Obtain Instant Trust
- Showcase a Business Location
- Entertain and Educate new prospects
- Find NEW CUSTOMERS
- and much more

What types of business people use Videos on the internet?

Financial Services Professions
- CFP's, Loan Officers, Real Estate Agents, Attorneys, Insurance Agents
Medical and Practioners
- Wholistic Healers, Chiropractors, Herbologists, Diet and Trainers
Retail Shops
- Vitamin Shops, Restaurants, gift shops, Clothing and Shoe stores, Fashion and Accessories, Furniture and Decor, Home Improvement.
- Websites
Bloggers, E-tailers, and others

And much More.

Think of Video as a piece of your reality TV. A way to virally connect with the social internet and find new customers who want to share you videos. Your competition is doing it, what about you?

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