Facebook Fanpages vs Groups, what is better for business marketing?

A brief discussion on the differences between facebook fanpages and facebook groups. Here are the two most important considerations

A. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example);
B. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.

so thus:

A. Pages are generally better for a long-term relationships with your fans, readers or customers;
B. Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

Here is some more information about the differences:

Fan Pages provide customization and expanded viral potential. Outside of the messaging limitations (messages from Pages don't go into your Inbox), Pages have one big drawback for some of the organizations I work with - Events.

While you can create related events with a Page, you cannot actually host an event. This means you have to manually enter guests into the RSVP for any related event you create and these must be from YOUR friends list. There is no way to invite all of your Fans with a click. Groups allow you to host an event and automatically invite all of your Group members. Waiting for FB to add that functionality to Pages.

Facebook Pages are a promote a business, band, shop and so on...
whilst Facebook groups are to promote a common interest.
Hence the tools given are pretty different.

On FB Pages you have more Tools like targeted Message sending (you can filter by age, sex, country, etc. whom you wanna send the message to) then the options for stats and even promotion of the page using ads. It gives a good reason for someone to come and use their ad platform.

On the other hand, FB Groups allow you to have group structure with group officers and admins and stuff, in order to regulate and facilitate discussion.

While you can remove a Facebook member from your group, you can’t do the same with a Fan. So, if you want to have a tight control over the “membership” of your presence on Facebook. It might actually make more sense to stick with your group.

Negative for groups: Once a group gets to a certain size you will be unable to message all members of it.

allfacebook.com and insidefacebook.com contributions to this story

Posted by Oscar Hoy on 10:02 PM. Filed under . You can follow any responses to this entry through the RSS 2.0

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