Seven tips for Do it Yourself Business Video Success

Start with a script.  If you don't, you'll turn on the camera and find yourself tongue-tied as you try to think of what to say. Unless you're using a teleprompter, bullet points are better than paragraphs.

Don't try to impress your audience by channeling someone who impresses you, like maybe Seth Godin. People have a very, very sensitive authentic-meter, and can tell immediately if what they're seeing is faked or forced.

Don't use the camera's built-in microphone.  Buy a wireless lavaliere mic and clip it on your lapel.  You can pick one up for short money, and the difference in the professional quality of your video is huge. T

Be vigilant about your lighting. This is one of the easiest ways to make your video look good. Don't shoot against a window because your camera will adjust to the outside light and you'll be way too dark. Don't place yourself directly under an overhead light because you'll get very nasty raccoon eyes, as the light casts shadows from your brow. Do point a light source directly at your face, to counter shadows from overhead light.
Frame your face well. If you're placing your video on your website it's going to be relatively small, so if your face is small in the video it will be very difficult to see on your website. Why does the size of your face matter? Because we want to watch your face as you talk.

End your video with some kind of call to action. This is because people watch videos to watch a story, and every story must have an ending, and the most effective ending for a marketing video is a clear communication of what the person should do next. 

Finally, dont make your video TOO LONG.  Especially if its for the internet.  2 Minutes to 5 minutes is usually more then enough time, unless you are showing a tutorial, or a how to segment.

Sometimes, its easiest to higher a professional with the skills and experience to make your video connect with your audience.  Click on the Get a Video Quote and check out our basic service pricing.  And we work fast!

Posted by Oscar Hoy on 7:26 PM. Filed under , . You can follow any responses to this entry through the RSS 2.0

0 comments for �Seven tips for Do it Yourself Business Video Success�

Leave comment

FeedBurner FeedCount

FB (Videography) on LinkedIn
Business Video Fast on Twitter

join our mailing list
* indicates required

Your Business Needs Video

Increase Sales with Video?

Video is a new and dynamic method for assertive business owners and professionals who want to:

- Brand on the Internet
- Gain Authority
- Obtain Instant Trust
- Showcase a Business Location
- Entertain and Educate new prospects
- and much more

What types of business people use Videos on the internet?

Financial Services Professions
- CFP's, Loan Officers, Real Estate Agents, Attorneys, Insurance Agents
Medical and Practioners
- Wholistic Healers, Chiropractors, Herbologists, Diet and Trainers
Retail Shops
- Vitamin Shops, Restaurants, gift shops, Clothing and Shoe stores, Fashion and Accessories, Furniture and Decor, Home Improvement.
- Websites
Bloggers, E-tailers, and others

And much More.

Think of Video as a piece of your reality TV. A way to virally connect with the social internet and find new customers who want to share you videos. Your competition is doing it, what about you?



video marketing ebook, social marketing, Images and Photos

Self Help from is the most complete guide to information about Self Help on the Internet.

2010 Business Video Fast Magazine. All Rights Reserved. - Web Design IPMicroMedia