Small Business Mobile Local Search Marketing

Google Maps, Yahoo Local, Yelp, City Search and a host of other resources are offering small business new opportunities to market on the Web to local customers. A new trend in business sometimes called ROBO (research online and buy offline) is changing the nature of shopping and marketing in these competive times. The information below explains how small business can utilize these services (often for free) to showcase their products and services and succeed in a tough marketplace.

Google launched a pilot program where they sent out 100,000 of these window decals to the most popular local businesses listed on their web site. The stickers contain a QR code (short for "Quick Response") so passersby can snap a quick photo of the code and visit the Google Local listing for that company.  There they can find business information and aggregated reviews.

This helps people learn more about the businesses they walk by every day.  They might find a copy shop or a cafĂ©, and be able to see what others think about the place before they buy.  Or, they could save information about a location for later, or share with a friend, by sharing the local search link that comes up in their phone's browser.
Google QR Code Result
Google Local result for QR code.

What does this mean for small businesses?  It means people will be looking up your company more and more on their phones.  Here are two excellent ways to ensure they get the best information they can about you:

   1. Sign up for and update your Google Local Business Center listings to add custom information to your local search listings
, including local coupons.  Use this also to analyze who is searching for your business and where they are located, to aid in your marketing efforts.
   2. Make sure your web site is mobile-optimized.  The best way to do this is to have your web development firm build a mobile stylesheet for your web site.  With a mobile stylesheet, people visiting your site via their phone's browser will see all of the text and images optimized for the small browser.  Mobile web sites are specifically designed to present relevant, location- and time-sensitive information to people seeking you via their phones.

If you need any help with this, check out our friends at for more information

Posted by Oscar Hoy on 5:01 PM. Filed under . You can follow any responses to this entry through the RSS 2.0

0 comments for �Small Business Mobile Local Search Marketing�

Leave comment

FeedBurner FeedCount

FB (Videography) on LinkedIn
Business Video Fast on Twitter

join our mailing list
* indicates required

Your Business Needs Video

Increase Sales with Video?

Video is a new and dynamic method for assertive business owners and professionals who want to:

- Brand on the Internet
- Gain Authority
- Obtain Instant Trust
- Showcase a Business Location
- Entertain and Educate new prospects
- and much more

What types of business people use Videos on the internet?

Financial Services Professions
- CFP's, Loan Officers, Real Estate Agents, Attorneys, Insurance Agents
Medical and Practioners
- Wholistic Healers, Chiropractors, Herbologists, Diet and Trainers
Retail Shops
- Vitamin Shops, Restaurants, gift shops, Clothing and Shoe stores, Fashion and Accessories, Furniture and Decor, Home Improvement.
- Websites
Bloggers, E-tailers, and others

And much More.

Think of Video as a piece of your reality TV. A way to virally connect with the social internet and find new customers who want to share you videos. Your competition is doing it, what about you?



video marketing ebook, social marketing, Images and Photos

Self Help from is the most complete guide to information about Self Help on the Internet.

2010 Business Video Fast Magazine. All Rights Reserved. - Web Design IPMicroMedia